Meet Jackie
Scroll to learn more
about my work
+ personal interests
Fast Facts
I geek out over tech & seeing consumers smile.
My now signature “Poof” curls and positive attitude are just the beginning.
Fueled by espresso, data, and a consumer-first mindset, I've turned my passion for digital marketing into a nearly 10-year career that drives results.
Challenges energize me. My next one: launching one of the first supplement brands on TikTok Shop.
Career Highlights
June 2021 - April 2024
Brought the pieces together for 4 emerging lifestyle supplement brands and launched 7 multi-platform campaigns + 1 re-brand within 6 months. One campaign resulted in highest-performing DTC sales day.
Managed 7+ national & international VMHS brands' organic social presence while piloting 3 brand-first always-on influencer programs that exceeded engagement/awareness benchmarks by up to 5X within 6-months
Nestlé
Health Science Division (Nope, Not Chocolate)
Ask Me: How did you make supplements fun?
Hearst
King Features
Ask Me: What's it like being Popeye 's voice on social?
Oct. 2020 - June 2021
Dove head-first into the world of Comics.
Managed organic social community of 9.5MM+ and drove 30%+ of site traffic with organic content. Also led strategy for DTC Shopify site and CRM.
July 2020 - June 2021
Lent my skills to a local luxury consignment boutique's chain,
Increased email open rate by 4X, site traffic by 2X, organic Instagram engagements by 50x and decreased Facebook CPC by 37%
Leveraged deal-seeking passion to write 85+ SEO-friendly deals & shopping articles (with affiliate links) for Subscription Box review site.
Consulting
Ask Me: What's your trick to finding the best deals?
Sanofi
Opella / Qunol Consumer Product Division
Ask Me: Why does supplement absorption matter?
July 2024 - present
Established social commerce capabilities within highly-regulated supplement space. Launched parent company's first TikTok Shop for North America in under 2 weeks and saw sales within first day.
Concieved and executed compliant, omni-channel influencer as well as social strategies with on-trend, native content. Promoted dot com flash sale with 1k ad spend and received 36k engagements on single post, in under 24 hours.
Helen of Troy
OXO
Ask Me: What's your favorite kitchen tool?
Nov. 2018 - May 2020
Brought out the big pots & 1.2k other SKUs in kitchenware.
Led paid and organic social strategy (1.3MM+ followers across 3 platforms), managed vendor & influencer relationships while collaborating with International and Retail Sales teams.
Strategized content and flows for 145k+ email subscribers, which improved open rate by 2X and up to 10x sales/email.
Aug. 2012 - Jan. 2019
Passion Project turned blog taught consumers how to shop designer for less while growing up to 400% annually. Collaborated with the likes of Warby Parker, Tobi.com & more brands.
Stylistic Reaction
Ask Me: Where did I find Prada for 90% off?
The Early Years
& More
Always Learning
Project Management Essentials
Franklin-Covey
Course
Brand Management
Coursera
Advanced Google Analytics
Digital Academy
Social Media Advertising
Hootsuite Academy
Skills
Content Management
& E-Commerce
Wordpress
Magento
Shopify
BigCommerce
Design
Canva
Adobe Photoshop
Adobe Lightroom
Adobe InDesign
Social Media
Meta
TikTok
X
Hootsuite
Sprout Social
Dash Hudson
Curalate
Eclincher
Later
Analytics
Google Analytics
Sprinklr
Power BI Dashboard
In-App Social Analytics
Email Marketing
Sailthru
Mailchimp
Constant Contact
Braze
After Hours
Outside of work you'll find me doing one of the following:
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Hiking
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Judging a Media Awards Competition
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Crafting (Cricut & Embroidery)
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Playing with the family dogs
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Exploring new neighborhoods
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Practicing my Spanish
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Or trying something new
Here's a sneak peak:
