Scroll to learn more about my professional background & personal interests.
Hi, I'm Jackie Saumell
Real Talk
I geek out over tech & seeing consumers smile.
My now signature “Poof” curls and positive attitude are just the beginning.
Fueled by espresso, data, and a consumer-first mindset, I've turned my passion for digital marketing into a nearly 10-year career that drives results.
Challenges energize me. My next one: streamlining processes with AI-led tools.
Career Highlights
June 2021 - present
Brought the pieces together for 4 emerging lifestyle supplement brands and launched 7 multi-platform campaigns + 1 re-brand within 6 months. One campaign resulted in highest-performing DTC sales day.
Managed 7+ national & international VMHS brands' organic social presence while piloting 3 brand-first always-on influencer programs that exceeded engagement/awareness benchmarks by up to 5X within 6-months
Nestle
Health Science Division (Nope, Not Chocolate)
Ask Me: How did you make supplements fun?
Helen of Troy
OXO
Ask Me: What's your favorite kitchen tool?
Nov. 2018 - May 2020
Brought out the big pots & 1.2k other SKUs in kitchenware.
Led paid and organic social strategy (1.3MM+ followers across 3 platforms), managed vendor & influencer relationships while collaborating with International and Retail Sales teams.
Strategized content and flows for 145k+ email subscribers, which improved open rate by 2X and up to 10x sales/email.
Hearst
King Features
Ask Me: What's it like being Popeye 's voice on social?
Oct. 2020 - June 2021
Dove head-first into the world of Comics.
Managed organic social community of 9.5MM+ and drove 30%+ of site traffic with organic content. Also led strategy for DTC Shopify site and CRM.
July 2020 - June 2021
Lent my skills to a local luxury consignment boutique's chain,
Increased email open rate by 4X, site traffic by 2X, organic Instagram engagements by 50x and decreased Facebook CPC by 37%
Leveraged deal-seeking passion to write 85+ SEO-friendly deals & shopping articles (with affiliate links) for Subscription Box review site.
Consulting
Ask Me: What's your trick to finding the best deals?
Aug. 2012 - Jan. 2019
Passion Project turned blog taught consumers how to shop designer for less while growing up to 400% annually. Collaborated with the likes of Warby Parker, Tobi.com & more brands.
Stylistic Reaction
Ask Me: Where did I find Prada for 90% off?
New Tradition Media
Ask Me: How did you build out a CRM and contract tracking system in Gmail?
Aug, 2016 - Sept. 2018
Put on all the hats for out-of-home agency startup
Served as operations and social media manager while working directly with clients like Disney, Netflix, Prada and NASDAQ for contracted ads scheduling.
National inventory in Times Square, Miami, San Francisco and more.
The Early Years
The Knot Editorial Writer & Various Internships
Always Learning
Project Management Essentials
Franklin-Covey
Course
Email Marketing
HubSpot Academy
Advanced Google Analytics
Digital Academy
Social Media Advertising
Hootsuite Academy
Skills
Content Management
& E-Commerce
Wordpress
Magento
Shopify
BigCommerce
Design
Canva
Adobe Photoshop
Adobe Lightroom
Adobe InDesign
Social Media
Meta
TikTok
X
Hootsuite
Sprout Social
Dash Hudson
Curalate
Eclincher
Later
Analytics
Google Analytics
Sprinklr
Power BI Dashboard
In-App Social Analytics
Email Marketing
Sailthru
Mailchimp
Constant Contact
Braze
After Hours
Outside of work you'll find me doing one of the following:
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Baking
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Crafting (Cricut & Embroidery)
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Playing with the family dogs
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Exploring new neighborhoods
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Listening to tech podcasts
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Practicing my Spanish
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Reading
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Or doing something entirely new
Here's a sneak peak:
